Casidy R. Baltrusaitis
Digital Strategist, Consultant, and Content Manager in Missouri, United States
TAMU Former Student '10 | Wife | Mother | Daughter | Sister | Granddaughter | Missouri native | Cardinals fan | Talent Acquisition | Content Management Leader | Career Coach | Independent Color Street Stylist | Lover of God
Social media and customer service should be synonymous for all companies, if they are not already. The days of companies controlling their image through official press releases and promotions are long gone, and in their place are the likes of Facebook, Twitter, G+, tumblr., Instagram, Pinterest, LinkedIn, Vimeo and YouTube – I’m sure you are getting the point.
A message can “go viral” in a matter of moments through social media, sometimes leaving a company wishing they were still in the days of strategic and controlled information releases. This is where a strong social media presence comes into play; to succeed, a company must present a transparent and creative social footprint through the ups and the downs.
A social media enthusiast in my personal life, I am aware the effects a company’s social presence has on my decision to shop, visit or recommend them to others. Because of this, I feel I can successfully bring this awareness to a team and/or company and help them continue to expand.
Social media knows no loyalty and will turn on anyone in a split second. That doesn’t mean we don’t embrace it and chance the landmines for a successful campaign!