Cassandra Jeyaram

Strategy, Execution & Communications

• Marketing, communication, public relation and social media campaigns
• Social media, marketing, communications and public relations strategy
• Integration of social media into marketing, communication and public relation plans
• Viral marketing campaigns
• Channel and message integration – phone, direct mail, online, email, marketing collateral, etc.
• Manage social identities
• Internal policies and procedures
• Executive and employee training and education
• Social media best practices and guidelines
• Identify brand advocates and cultivate relationships
• Development and implementation of public and private communities
• Optimize and implement user generated content across channels