Cassandra Rossel

As someone with an innate passion for people, creativity and visual storytelling, public relations is more than just my day job. For me, it's the perfect marriage of my skills, personality and passions. At Cohn & Wolfe, I leverage my global experience in public relations, branding, marketing and communications to strategize, plan and research unique ways to bring people together.

While assisting on a wide range of global consumer and technology accounts, I provide research, develop press materials, manage social media content, and tap into my unique ability to view the media through the lenses of both a journalist and a PR practitioner to land coverage.

Prior to joining Cohn & Wolfe, I was fortunate enough to have had an array of both professional and life experiences, including: working in a foreign country, interning, freelancing, consulting, traveling through five continents, and even waiting tables. I would be lying if I said that the knowledge I gained from each of those positions and events didn't trickle into my work on a daily basis. However, some of the most valuable media training came from the four internships I held throughout university. The first as a music journalist for a local newspaper, and three in the field of public relations.

I am a 2014 graduate of the University of Southern California where I majored in public relations.