I’m Cass Swallow, a commercially focused Chief Marketing Officer and strategic advisor with more than 20 years’ experience helping businesses transform, grow and build brands that create real commercial value.

My career spans global organisations including Virgin, and Schneider Electric, alongside high-growth businesses where I’ve built brands, marketing functions and growth engines from the ground up.

Most recently, as CMO of eEnergy, I helped transform a collection of businesses into a recognised national Energy-as-a-Service brand, bringing together brand, marketing and commercial strategy to support significant business growth.

I believe the best marketing starts with the business challenge, not the marketing solution.

My ALIGN framework brings together strategy, brand, customers, people and commercial priorities around a clear direction for growth.

Today, I work as an Independent CMO & Strategic Advisor, supporting CEOs, leadership teams and investors navigating transformation, repositioning and the next stage of growth.

Strategy. Growth. Leadership. Impact.