Cassy Olson

Phoenix, AZ

I am Cassy! I run the Southwest Chapter of the Color Dash. My life is all about faith, fashion, fitness, family, and sports! When I am not getting all colorful for a cause I teach barre classes at Karve and enjoy spending time outside exploring sunny Arizona!


-Color Dash www.thecolordash5k.com
-UV Splash Color Dash www.uvsplashcolordash.com
-Bubble Bash ColorDash www.bubblebashcolordash.com

Not only do we give over half of the race registration back to the partnering charity, they also raise money from sponsorships, vendors, and most importantly raise awareness for their cause.

I moved to Arizona 5 ½ years ago for a sales job after graduating from the University of Wisconsin-Eau Claire. Raised in southern Minnesota, I immediately fell in love with the blue skies and higher temps.

I grew up in an extremely close, competitive, and fitness focused family. My dad invents and manufactures workout equipment (Power Block, being his most well-known). My mom was a fitness model and stay at home mom for my 3 brothers, identical twin and myself. Growing up I played most sports: volleyball, soccer, basketball, tae kwon do, etc. I started working out and working in the dumbbell factory at the age of 11. I actually got grounded if I didn’t workout at least 3 days a week! Since then it has become a HUGE part of my life.

In high school and college I focused more on my fitness for cosmetic purposes, which allowed me the opportunity to model in the states as well as in Europe (Paris and Barcelona). This was before fitness was encouraged in the European fashion community and they preferred we starve ourselves rather than hit the gym. Being the hard-minded fitness fanatic that I am I didn’t take their advice. I got Power Blocks (complete home gym) and my new fitness bible, Core Performance, sent over and I was up and running. I credit most of my success in the fashion world due to my dedication to my workouts and healthy eating.

Previously I was the Senior Performance Consultant for EXOS (formally Athletes' Performance). At the time this was my ultimate dream job and I was already hooked on their training philosophy from reading Core Performance religiously for 5 years. They are the world leaders in integrated performance training for athletes of all levels, from all-stars to new draft picks. EXOS trains top athletes in every sport including the NFL, MLB, NHL, PGA, and

  • Work
    • President
  • Education
    • University of Wisconsin, Eau Claire