I’m the founder and strategic director of Barnastics, a full-service experiential marketing agency specializing in brand activations, pop-ups, and immersive campaigns across major U.S. markets.

With more than a decade of experience in hospitality and brand-facing production, I built Barnastics into a nationally operating agency serving fashion, beauty, wellness, beverage, and lifestyle brands. My work focuses on translating brand identity into physical environments that drive engagement, cultural relevance, and long-term brand equity.

I approach experiential marketing as a strategic discipline — aligning audience, environment, and brand positioning to ensure every activation serves a larger business objective.