My work is all about creating breathtaking, immersive experiences for audiences, where they learn something new or get a glimpse of life from a different perspective. This can be through apps, virtual reality, video, location based media, binaural audio, live experiences or a mixture of all of these mediums. I think there's lots of untapped potential with non-fiction subject matter, so I tend to focus on that.
I'm obsessed with bringing together creativity and technology. Something I've learned throughout my career is that actually, creativity and technology are inherently interwoven and interdependent - it's their 'belonging' in different industries that is, of course, artificial. I aim to bring the creative and technology industries together as much as possible in order to create the magic.