Catherine Kim
Senior Communication Strategist in San Francisco, California
Catherine Kim
Senior Communication Strategist in San Francisco, California
I'm ever curious about what matters most to people. I love that my job is to help clients answer that question about their consumers, then find ways to communicate their value through smart uses of media.
As a strategist at Goodby Silverstein & Partners, I've learned a lot about how to push the limits of media and challenge myself to find creative ways to bring ad campaigns to life across channels.
I'm experienced in developing comprehensive communication strategies and seeing them through, from identifying consumer mindsets to crafting communications architectures to creating interesting and effective media plans. I've worked hand-in-hand with brand strategists, creative directors and account leads on a range of B2C and B2B brands, from start-ups to Fortune 500s.
What past employers have said about me:
+ I'm "wicked fast" at learning new things
+ I adapt well to new environments
+ I have a reliably dry sense of humor (I'll take it)
Check out my LinkedIn for more on my previous work experience. Otherwise, my Instagram is a good way to see what I'm up to these days.