Catherine Baird
Toronto
With over 12 years in interactive advertising, I've directed and inspired teams to create beautiful and measurable results. Over time I've developed an expertise in big idea thinking, creative online strategy, art direction, interaction design and production spanning a variety of sectors including automotive, food & beverage, technology, apparel, financial services, government and non-profit. I dedicate myself to each and every project from full brand strategies, logo design, print collateral, online media, microsites and large content sites with a bunch of awards to show for it.
I have held a leadership position for many years but I haven't let go of my deep passion for design. As partner and creative director of Friends & Enemies, I provide senior level strategic thinking, creative and art direction as well as design for agency partners and clients. Current clients of Friends & Enemies include: Canaccord Genuity, Kanetix.com, Teriyaki Experience, Oliver's Labels, Red Car Productions, and Culture One.