Catherine Banks

As an online marketer with a passion for gaming, it is no surprise that Catherine Banks is currently the Digital Media Buyer for Regan Mercantile, LLC, an independent publisher of social media applications and popular browser games such as Evony and Tynon. She supports the CMO in developing and executing digital media strategies that result in quality lead acquisitions for the company's suite of online applications. In response to Regan Mercantile's needs with launching campaigns quickly and efficiently, she also developed the Partner Onboarding Process to set expectations and marketing guidelines for all media partners.

Prior to joining Regan Mercantile, Catherine was a Display Media Analyst for Innovation Interactive Inc. (acquired by Dentsu in 2010) a leading digital marketing services agency. There, she was responsible for the performance and reporting of display initiatives for clients such as J. Crew, Red Roof Inn, Chegg, Holland America Cruise Line and Rosetta Stone.

Catherine's marketing career began as a Marketing Coordinator on the Client Relations team at Massive/Microsoft Inc., assisting the VP of Client Relations to ensure the marketability of all publisher titles on the network. Her responsibilities ranged from developing marketing materials, conducting market research, creating decks to coding web tools for client and company use. Post Massive Inc., she gained further experience as an Online Advertising Specialist at TACODA LLC. (acquired by AOL), where she managed behavioral targeting solutions for Fortune 500 brand marketers.

Catherine has a diverse background in digital marketing, online campaign management, web design, media analytics, and client management. She holds an A.A.S in Advertising and Marketing Communications from the SUNY Fashion Institute of Technology (FIT), as well as an A.A.S in Computer Information Systems from SUNY Sullivan County Community College. She is also a Bridges to the Baccalaureate Scholar, as a result of her web design and programming work for the National Institute of Health (NIH). Catherine will receive her B.B.A in Advertising & Marketing Communications from FIT in May 2013. Locally, she is also a member of the Advertising Women of New York (AWNY).