A passionate and innovative brand and online marketing strategist who has worked at leading entertainment and tech companies including Google, Sony Music, HarperCollins and EMI.

Goal-orientated and results-driven with proven ability to plan, develop and execute integrated marketing initiatives to drive acquisition, engagement and sales. Ability to think outside the box of to inspire, influence and drive engagement.

Extensive experience in leading the development and implementation of global cross channel marketing strategy including website optimisation, SEO and content marketing, social media strategy, CRM and email marketing, mobile strategy and app development, video creation and strategy, PPC and new and emerging digital channels to drive marketing objectives.