Catherine Helean
Marketing and Communications
Energy. Honesty. Empowerment.
My focus: Inspired engagement that builds brands from the inside out.
Winner of 10 Emmy awards for my strategic and creative messages.
EXPERIENCE: Healthcare
Vice President, Communications and Public Relations, The American Heart Association
Led the national communication efforts of the AHA on every media platform: social, digital, traditional, emerging. Also lead for the Go Red for Women community engagement with media, events, and messaging. The results were effective, measurable, real.
Vice President, American Diabetes Association
Brand leader responsible for all message strategies, website and sponsorship opportunities – presenter and closer.
EXPERIENCE: Higher Education
Chief Marketing Officer
Led strategic Marketing, Communications and implementation. Included: planning, creative content development, digital methods, new website development and launch, crisis communications, public relations.
EXPERIENCE: Media Vice President and Marketing Director
Top ten market stations including Atlanta, San Francisco, Dallas.
EXPERIENCE: Entrepreneurial
Managing Director, Pure Stories
National storytelling initiatives, engaging audiences with authentic voices and strategies.