Cathy McKnight
Chief Problem Solver, Lead Analyst, and Content Enthusiast in Toronto, ON
Cathy McKnight
Chief Problem Solver, Lead Analyst, and Content Enthusiast in Toronto, ON
Meet Cathy McKnight, Coeo Inc. Founder and the ultimate content wrangler and problem solver extraordinaire at The Content Advisory (TCA).
With over more than two decades of global experience under her belt, Cathy has an uncanny ability to transform chaotic, siloed teams and disconnected tech into seamless, well-oiled machines that drive business success. She’s the go-to expert in bridging the gaps between leadership, content, process, and technology, ensuring everything aligns perfectly to hit those all-important goals.
Cathy’s passion for content strategy, orchestration, and marketing tech is matched only by her love for diving into complex challenges and emerging trends. Whether she’s tackling intranets, enhancing customer experiences, or streamlining content operations, Cathy’s curiosity and expertise shine through in every project she takes on. And yes, she speaks fluent “dolphin”—that rare ability to translate between tech talk and business speak, making her an invaluable asset to any organization.
Not only is Cathy a sought-after speaker at top marketing, content, and customer experience events, but she’s also regularly featured on lists of top marketing and industry analysts to watch. Her knack for solving even the most stubborn problems has earned her a stellar reputation and a loyal following.
Before TCA, Cathy co-founded and led the consulting practice at Digital Clarity Group, and she’s held senior roles at IBM, Prescient Digital Media, and Aon Hewitt. When she’s not busy making content magic happen, you’ll find Cathy running through the streets of whatever city she’s visiting, checking out new trails, or enjoying downtime with her family—both the two-legged and four-legged members—in Toronto.