Cathy McKnight

Hi, I’m Cathy McKnight, Chief Problem Solver, and Lead Analyst of Seventh Bear (formerly The Content Advisory).

For more than two decades, I’ve been helping global organizations untangle messy content operations, align siloed teams, and make sense of their tech stacks. My superpower? Turning chaos into clarity. Whether it’s bridging the gap between leadership, process, and platforms or building scalable strategies that work, I’m here to help teams get aligned and get results.

PMP certified, I've worked with 100's of companies to construct thoughtful and practical content strategies, guide content practices from siloed operations to effective orchestration, and helped streamline and simplify content and marketing tech stacks.

Complex challenges? Bring them on.

Emerging trends? Love them.

From intranets to enterprise tech rollouts to AI-enabled personalization, I dig into the details to make sure everything clicks, because great content doesn’t happen by accident.

I’ve had the privilege of speaking at top industry events, being named a top marketing and CX analyst to watch, and working with incredible teams across industries to solve tough, sticky, stubborn content problems. Before Seventh Bear, I co-founded Digital Clarity Group, one of the first CX-centric analyst and consulting firms, and held senior roles at IBM, Prescient Digital Media, and Aon Hewitt.

When I’m not deep in content strategy mode, you can find me running through whatever city I’m in, hiking a new trail, or hanging out in Toronto with my family, including my black Lab, Maizey.

If you’ve got a content-related challenge, I’d love to help you crack it.