Catriona Wallace
Sydney, Australia
Dr Catriona Wallace is a Customer Experience Futurist, Business Owner, Academic, Speaker, Philanthropist and Mother, based in Sydney.
Catriona is the owner and Director of:
Fifth Quadrant Pty Ltd, a Customer Experience Strategy & Research company
ACA Research, a full service market research firm, and
Avoclean Pty Ltd, a high-rise window & façade cleaning company
Project Flamingo - IT start up business
Catriona has a PhD in Organisational Behaviour, is Adjunct Faculty at the Australian Business School, is the author of The Complete Guide to Call & Contact Centre Management, has a strong following of her blogs ‘Your Call’ and award winning blog ‘Devil Wears Grey’.
Catriona conducts global research and consulting programs and works with Boards and CEOs to develop multi-channel customer experience strategies in order to respond to shifting balance of power between consumers and businesses – the coming of the Consumer Power Economy.
Catriona is one of the world’s most cited commentators on customer experience and consumer behaviour trends.
Catriona is also the mother of 5 children and is the founder of philanthropic funds – Indigo Express Fund and Kids in Philanthropy, both sub-funds of Sydney Community Foundation. Catriona also runs an employment program for women prisoners and also refugees recently released from detention.