Christina Cubeta

Advisor to Brands Built for the Internet Age in New York

Christina Cubeta

Advisor to Brands Built for the Internet Age in New York

View my portfolio

I believe the best brands are a confident marriage of art and commerce.

I believe the most important brands are ‘empathetic by design’: using creativity and data together to make it easy for us to connect with them.

I have a unique combination of experience with both highly technical and creative businesses. I’ve played key roles with each in taking them from a powerful idea to market leader. I’ve been at the exec table and worked across every function from engineering to sales to legal to bring ideas from strategic planning to reality.

Building, growing, transforming is what gets me up in the morning. I am the person who makes things happen.

On the brand side at the iconic couture house, Emanuel Ungaro, I saw that to avoid becoming a commodity you must never waver on quality, and a bold and sincere brand voice wins the day.

At Tribal DDB, I worked with the most talented creative directors around the globe who made brands important in the Internet age through being ‘Tribal’, human first and everything else next.

Alongside the founder/CEO, I launched Quantcast’s powerful AI and data driven marketing product, bringing brands a true reflection of culture, an incredible indicator of what’s next and the ability to improve commerce in an instant.

I’ve taken businesses from pre-revenue to large run rates and profitability, and had the great honor of bringing together some of the most talented individuals in marketing, technology, demand generation, creative and communications to advance the business of connecting human beings in the digital world.

I am a lifelong learner at the intersection of creativity and business having just recently received my MBA in general management from Columbia Business School while running Quantcast’s global marketing team. Additionally, I hold my BA in double majors Business Administration and Fine Arts from Muhlenberg College and have completed continued education courses from Parsons New School and Harvard University.

  • Work
    • Quantcast