Christopher Bridges is the President and Owner of Wonkydata, a leading analytics consultancy in California. Previously he was Director of Enterprise Analytics at IAC’s Ask Media Company, where he implemented and owned the analytics systems for About,com, Ask.com, Dictionary.com, UrbanSpoon.com, Investopedia.com,Ask.fm, PriceRunner, and many other web companies. This work included governance over 30 billion hits per month (unique data events), which Google described to him as, “wow”. Christopher has had a 25-year career in analytics,business intelligence, and engineering, mostly with Fortune 100 companies. His vision and foresight have been driving forces behind successful innovations inmarketing, engineering, and product development in online publishing, performance marketing, and semiconductor technology. Past positions include Director ofAnalytics and Data Science at Conversant Media, Director of Analytics atGrinder, Director of Analytics and BI at Outlook, Director of Engineering atMySpace, and 17 years at Intel where he was a Senior Engineering Manager, and database, BI, and software engineer. He is recognized for his inventiveness,and keen ability to predict and identify preemptive solutions to monetize businesses. Christopher is on the Advisory Board Partner Program for the UCLAMasters in Applied Statistics. He is also a member of Google’s Trusted Tester program for Analytics. Christopher earned numerous divisional awards at Intel,and is proudest of being inducted into the Sports Hall of Fame in his HighSchool for swimming. He earned his Bachelor of Science in ManagementInformation Systems from the University of Arizona, graduated Cum Laude,received the highest honor of his college, the Outstanding Undergraduate Award,and was President of the MIS Association. Christopher lives in Los Angeles withhis wife Suzanne, who is a highly respected Content Strategist and writer, and public speaker, and their Golden-Doodle puppy, Clovis.