Christopher Bradford
Photographer and Art Director in Amsterdam, Netherlands
My name is Christopher Bradford. I was born, raised and educated in the United Kingdom and have nine years of experience in the design industry. I love grids, concepts, typography, Tottenham Hotspurs, vintage glasses, americano coffees, barber hair cuts, tattoos and the colour grey. Discussing typography and good kerning is my idea of pillow talk. I post font jokes as my facebook status. (Insert font joke here)
I believe that good design is simple and easy to understand. I am inspired by printed media such as books and magazines and creative and conceptual advertising campaigns. I love nothing more than developing a brand from start to finish. I have a good eye for design trends and know that an imperative aspect of my job is to seek out information on a daily basis, whether it be new music, fashion or design itself. (I check QBN daily for my dose of visual stimulation.)
While working and studying in the UK I was constantly surrounded by a rich culture of art and architecture and a great history of design agencies. These experiences have influenced my design standard and set me apart from Canadian designers.
I have worked for design agencies in Amsterdam, London and Vancouver providing creative and conceptual solutions for high-profile clients such as Budweiser, Coca-Cola, and Sainsbury’s. I have also done the same for new businesses and smaller independent companies. My areas of expertise include branding, marketing, strategic marketing, advertising, package design, logo design, web design and interactive design. These experiences and my unique perspective to projects give me the ability to communicate in the local and global marketplace of graphic design.
In 2009 I founded The New Gentlemen’s Club. The New Gentlemen’s Club was a fresh take on a classic era business culture. Instead of relying on old money and corporate orthodoxy to speak to a younger, savvier, media-driven audience, the TNGC believed in a more innovative approach to achieving success. It was not about gender – anyone can be a New Gentleman. TNGC believed in the power of using creativity to communicate. The services spanned brand identity, interactive design, art direction, packaging, and printed materials. In 2011 The New Gentlemen’s Club team joined forces with MAKe. MAKe brings together Creative, Strategy and Production. MAKe believes in content first. In my role as Art Director I am responsible for developing visual concepts, leading the creative team and ma