Céline PINEAU
Paris (France)
Consumer experience is my inspiration, is the inspiration who need innovation
A good idea become un succes story if we interview, observe their users, consumers. I like observing user experience. I'm curiouse to interviewing the user in their real life, to understand their behaviours, needs.
I'm a psychososiologist : it's my job, a passion.
My Tools :
- Ethnolographic research (Inspiration)
Observation at home, in a shop, on the street
Ethnographic interview, Clinic interview
User board, Follower'panel - Creativity (Idéation)
Story bording...
Brainstorming, Brain association..
Business Model Generation, PPCO - Qualitativ study (Test)
Focus group, projectiv group
And Connect and when the marketing/ designer met their consumer http://vimeo.com/76164864
It's the Design thinking : a simple agreement between inspiration, ideation and iterativ testing.