Celine Baeten

As an account executive I am supporting clients (B2B & B2C) in their media, public relations and digital marketing approach.

- Working with both traditional and emerging tools (e.g. Databases, social media, online resources) to provide effective support to the team

- Researching and identifying appropriate reporters and news contacts on an ongoing basis

- Developing media and blogger relationships

- Monitoring relevant news sources and alerting the team to breaking news relevant to clients

- Understanding and identifying strong news angles and media opportunities

- Securing ongoing and regular media opportunities such as columns and Q&As

- Creating valuable and insightful briefing sheets to assist clients with their press communications

- Organising media interviews/briefings

- Assisting with the management of press tours, events and review programmes

- Supporting with the pitching of digital materials and content, such as info graphics and video

- Creating press materials and compelling content for both traditional and digital media

- Tracking, measuring and reporting on media relations activities

- Participating in new business pitches by providing research support and coordination