Franchise Brightstar

Shelly Sun of BrightStar Care Has Proven that the Politics and Social Shifts Are Pushing Elder Care to the Forefront

BrightStar Care has existed because nothing like it has existed before. Back in the 90’s, JD and Shelly Sun found a serious lack of in-home care options for JD's elderly grandmother. After getting around in various industries and careers, the pair returned to the idea in 2002. They officially began BrightStar Care, and followed that up with a franchise status in 2005. Fast-forward almost a decade, and BrightStar Care is falling right into the social and political environment.Politically, the Barack Obama administration has placed a lecture focus on reducing unnecessary hospitalization. The famous Obamacare has provided more insurance options to the 99%. BrightStar Care is not serviced under Medicare, but that is a strength. The lack of funds in the Medicare program, and the political rolling back, has left many Medicare clients up a creek. The administration is attempting to produce extraneous costs in major hospital institutions, and that is placed the renowned focus on private homecare.There’s also the social component. It seems that the tide is finally shifting toward the elderly. People are fundamentally understanding that the elderly deserve the best care possible. Families want to stay intact, and they’re going out of the way to make sure the elderly in the family are able to stay at home as long as possible.The numbers have proven these trends. Kevin Smith is the director of operations for the National Private Duty Association. His group represents home care facilities. His reports detail that the industry has doubled in revenue growth for 2010 to 2011. Homecare has seen growth every year since then, with a modest jump from 16.6% to 17.5% from 2011 to 2012.Shelly Sun CEO sees Bright future. These shifts are the light at the end of the tunnel. There is still a long way to go, but it appears that Shelly’s BrightStar Care project can foster new horizons for the elderly in 2015, 2016, and decades after. Her aspirations are anything but modest. Shelly wants to be in multiple countries over the next 20 years. It is feasible but ambitious. Viewers can track he progress towards t