Cepy Hidayaturrahman

I’m interested in stories that come from real places, real people, and real work.

Factories. Workshops. Projects. Businesses. The people behind them. The processes that make things happen.

That’s where I’m currently exploring the intersection between documentary storytelling, visual communication, and marketing.

I’ve spent 6+ years working in digital marketing across manufacturing, technology, property, tourism, education, F&B, and automotive—including experience as Head of Digital Media / Digital Marketing Assistant Manager.

That background still shapes how I approach creative work today.

I like making things that look good, but I also want to understand what they’re supposed to do.

Before starting a project, I usually ask:

What are we actually trying to say?

Who is this for?

Why would they care?

And what should happen after they see it?

I’m the kind of person who likes being involved from beginning to end — finding the story, developing the concept, writing the script, shooting, editing, designing, publishing, running paid media, looking at the numbers, and figuring out what to improve next.

These days, I’m particularly interested in:

• Industrial & documentary storytelling

• Brand & company stories

• Corporate & CSR documentation

• Visual storytelling

• Short-form video

• Content & creative strategy

• Digital marketing & performance

I’m still learning, still making things, and still figuring out where this whole visual storytelling thing takes me.

And occasionally, still making memes.