Bilingual (Spanish/English) and bi-cultural creative professional with over a decade of experience in visual communications, art direction, and photography. Proven expertise in crafting compelling brand identities, advertising campaigns, and multimedia content for advertising agencies, non-profits, and educa tional institutions. Adept at leading teams, managing pr ojects within budget and timelines, and delivering culturally relevant visual stories that inspire action.

Expertise

Direction — Has led teams to high performance and continuous improvement, valuing people as well as the product.

Design — Operates with expert knowledge of design and photo editing. Proficient with Adobe Photoshop, InDesign, Illustrator, and Lightroom.

Photography — Harnesses comprehensive knowledge of the craft, including lighting and composition, for inspiring, personal story-telling.

Experience

Responsible for the creation and execution of comprehensive, integrated, multichannel strategies to grow the brand. Ensured that all communication collateral is on mission, on budget, and on time. But at the end of the day, it’s the stories and the people that matter the most.

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