I am Assistant Professor of Marketing and Entrepreneurship at Kent State University. I hold a Ph.D. in Management Science (Marketing) from The University of Texas at Dallas. I come from México, where I obtained a degree in Marketing at Tecnológico de Monterrey, Campus Monterrey.

Current academic interests: Social interaction; Brand alliances; Two-sided matching markets; Consumer choice; Econometrics; Academic markets.

Hobbies: Cinema, cooking, reading classical & horror literature, boxing, writing, videogames, collecting memorabilia.