Chad Willis

Chad Willis serves as the CEO of Plus Brand Industries Inc. Plus Brand Industries was founded in 2019 with the express purpose of developing products that could be sold online and in-store. Plus Brand currently serves as the parent company of two different subsidiaries: All-Scratch! and Agua Plus.

All-Scratch! is a label that can be affixed to virtually any beverage container and will remain easy to read even if the container is hot, cold, or wet. The label is designed for use at large gatherings, where attendees may want to label their beverage so they don’t mix up drinks with anyone else.

Agua Plus is alkaline-enhanced water for active persons. Anyone working out or participating in a sport can simultaneously replenish electrolytes and rehydrate with the bottled water. It has some of the highest alkaline concentrations of any bottled beverage available.

Before establishing Plus Brand Industries, Chad Willis created sports nutrition products. These products were successful via online sales, but they didn’t make it to in-store retailers. Thus, developing products for in-store sales was a challenge that Willis wanted to (and did) overcome with the Plus Brand subsidiaries.

Willis developed the sports nutrition products while spending his workdays at a marketing firm specializing in lending products. Wells Fargo ultimately acquired the firm.

Chad Willis has long supported the Special Olympics as a coach, counselor, and financial partner. He is active as well. Willis has two daughters and a fiancee.