I've spent 26 years in go-to-market roles, including three stints as CEO. I founded Sextant Labs to solve a problem I kept seeing: B2B SaaS companies spend millions on their product but wing it on homepage messaging.

So I built SignalScore. It scores B2B SaaS homepages across 8 behavioral psychology dimensions, grounded in Kahneman and Tversky's Prospect Theory, Cialdini's persuasion principles, and Gartner/CEB buyer journey research.

After scoring 70+ companies, the average came in at 53.8 out of 100. Most teams don't realize how much their homepage is costing them in lost pipeline.

If you run a B2B SaaS company, get your free scorecard in 60 seconds at sextantlabs.io. If you want the full teardown, the GTM Analysis is $299.

Based in Austin, TX.