Chandu Nair

I have always been interested in information and how it can be applied to decision making and making lives better. Right from discovery right up to presentation and organization, various aspects to do with information, data, content, research and insight have fascinated me. While working in India's largest paint company, I first hand experienced how superior information flows led to sustained market leadership. Being a correspondent in India's largest circulated business magazine, I discerned how information flow could be 'regulated' or presented; often, the whole 'truth' was never made known! Thereafter, I co-founded a specialist boutique market research company, and oversaw its transformation first to a content for portal company and finally to a knowledge services outsourcing company. Over the last few years, we have been working with large data sets, creating original content, re-purposing content, organizing and managing data and information for specialist and professional users. As an entrepreneur, I have also been involved in the creation of e-portals and other ventures which were either hived off or closed down! That apart, I have also been engaged in understanding and fostering entrepreneurship. This is essentially done via organizations such as TiE, NEN and e-cells, incubators in India. I have also taught at various B schools (mostly Communication, Strategy, Marketing/Market research) and written in various publications and presented at various fora.