Chanel Hemphill

"If the outcome is to improve the world the income will show up. Brands have to be forward thinking enough to build a marketing strategy around that."

My job is to force brands out of mediocrity and into the lives of their untapped audience.

Nothing gets me gased up like helping shape a new product, out of touch brand or budding career. Every brand, product and person has a purpose. Well it should if it doesn't. That purpose should fuel EVERYTHING related to the brand. The purpose is found by asking, "Who needs this and how will it empower them?"

Yes, empower. If a product wasn't created to empower the world, why the hell do we need it? Better yet, why the hell should I market it?

The brands that win BIG are those that aim to do two things:

Improve or Simplify

I've spend the past 8 years helping massive and mini brands improve and simplify marketing messages to move the world forward. Blue Cross and Blue Shield provides tools for you to take your health seriously. Charles Schwab wants to show you how to be accountable for your financial future. Knowledge Beckom wants the world to see underdog comedians and musicians win BIG. The Second City wants you to learn to laugh through failure while remaining resilient. The Harold Ramis Film School guides a tribe of misfit filmmakers in sharing their stories through comedic storytelling.

When I'm not developing brand strategies to help improve and simplify the lives of consumers I'm listening to music, watching comedies or crime shows, traveling and spending time with family.

Fun Facts:

MC Hammer is my cousin

Who owns the complete season of Sanford and Son? This girl!

I've watched Friday After Next over a thousand times