Sami Chau

As a Principal Digital Analyst at SEEK, a leading Australian enterprise that powers top online employment marketplaces like Jobstreet and Jobsdb in Asia, I work in a dynamic and multifaceted role that combines leadership, collaboration, and technical expertise. My day-to-day responsibilities are diverse, ranging from leading cross-functional teams across APAC to analyzing complex data sets using SQL, Python on Databricks. I also enjoy crafting compelling stories and creating interactive dashboards on Tableau and Databricks that bring insights to life. To deliver impactful presentations to senior leadership and stakeholders, I rely on PowerPoint with think-cell enabled to craft and share engaging business stories that drive key insights and strategic decisions.

Beyond my core responsibilities, I'm passionate about driving innovation through experimentation. My team and I are well-versed in the language of experimentation, with an understanding of statistical concepts like T-Test, Windsorisation, confidence intervals, p-values, sample sizing, statistical significance, and minimum detectable error (MDE). By applying these concepts, we're able to design and execute experiments that inform data-driven decisions to drive product growth, hence uplifting the business impact.

Before joining SEEK, I held the role of Product & Performance Manager at iClick (NASDAQ: ICLK), a pioneer in Digital Data Analytics, Consumer Journey Customisation, and AdTech/MarTech solutions. With over 4 years of experience in Digital Marketing across APAC, including China, I've developed a unique ability to communicate effectively with diverse clients and teams.

My strengths lie in solving complex problems, developing innovative solutions, and coaching high-performing teams of millennials.

If you're interested in learning more about my experience and skills, I'd love to connect and explore potential opportunities. Feel free to drop me an email, and let's start a conversation.