Christoph Burkhardt

I bring the most valuable insights from cognitive research in organizational psychology to companies and individuals willing to change the way they deal with their creative potential. About four years ago I started asking myself why some ideas survive and others die, particularly my own. The Evolution of Ideas became my topic, in my PhD research and in my training and speaking events. With my clients I establish frameworks for creative thinking and effective communication of ideas. I help them to shift the way they approach problems, to manage their own ideas more efficiently, to make better decisions and convince others. I believe that ideas are an asset and that we cannot afford limiting growth by constantly killing ideas. If we understand the evolution of ideas, we can start making sure that the right ideas survive and go viral in organizations as well as in society. We can start changing this evolution today.