Chell Arroyo

Michelle brings in over 12 years combined professional experience in mainstream journalism and corporate communications practice that help create value to multinational industries she got involved in — technology, engineering business consulting, Environmental-Social-Governance, Business Process Management, hospital, pharmaceutical, and print-online news and lifestyle publications.

With her keen eye for detail, organizational abilities and technical expertise, she is driven to achieve results in increasing audience engagement; and promoting and positioning the company and brand “raison d’etre” through appropriate and viable messaging strategies. She has contributed to diverse corporate communication plans, brand reputation management, media and industry relations, change&crisis communication, marketing collaterals production, stakeholders engagement, business teams partnering and staff supervision.

She dedicates her free time on food&agriculture blogging, her two adorable cats, hobie sailing, yoga, running, films and lots of reads.