Chelsea St. Clair
Cultural Experiences, Social Media Manager, and Brand Strategist in Boston, Massachusetts
Chelsea St. Clair
Cultural Experiences, Social Media Manager, and Brand Strategist in Boston, Massachusetts
I have been working in an advertising agency for the past year as a brand strategist helping brands to uncover audience insights to better leverage their products and services within potential markets. This entailed a lot of writing and distilling a lot of information into a small brief to kick off creative teams.
The other half of this job is storytelling. You have to weave a bit of magic and create an arc from beginning to end, so that people follow along easily and they put the pieces together that you've laid out to see the full picture. I understand what it takes to creatively hook people into a brand and bring them along for the ride.