Co-author of Why Business People Speak Like Idiots (Free Press, 2005) and creator of the anti-jargon Bullfighter software.

Former CMO. Now, Creative Director at HARDAWAY, which churns out big ideas, branding, positioning, design, content strategy and data visualization for enterprises and start-ups ballsy enough to break free from the shackles of marketing as usual.

On a lifelong crusade to rid the corporate world of jargon, one company at a time.