I’m Cheryl Runsdorf, CEO and Owner of Crunch Tech LLC. I am a passionate brand builder and firm believer that everyday problems deserve brilliant (and often fun) solutions.

Before this acquisition, I spent over two decades in the media, marketing, and creative industries, where I specialized in bringing stories to life by producing high-impact video content.

When I discovered The CrunchCup®, our flagship brand, I immediately saw its potential—not just as a clever product, but as a movement. A way to rethink breakfast for modern life. Now, I’m leading the charge to scale the brand while staying true to its roots: simple design, real-world usefulness, and a community that loves cereal just as much as we do.

As a leader, I value smart execution, creative thinking, and always keeping it human. Whether it’s brainstorming the next campaign, fine-tuning packaging, or reading customer reviews, I stay hands-on because I love what I do.

Outside work, I enjoy long walks with my dog, spending time with my family, and diving into a good book or podcast.

I’m also a proud breakfast-for-dinner advocate and always up for a fun challenge—especially if it involves cereal!