Chiamaka Ebolue

Hi, I’m Chiamaka, Founder and Director ofAmass Leads Ltd.

I help plumbers and Tradesmen attract high-intent enquiries without underbidding jobs.

Through the “What Hurts, Sells” approach, I position trades businesses around the problems customers urgently want solved, so that they attract serious enquiries ready to hire, not can-you-beat-this-quote enquiries.

How We Started

This journey began with one plumber who was frustrated with lead platforms that sold the same leads to multiple competitors, forcing him to underbid just to win work.

Instead of chasing shared leads, we realigned his website, social media, and google ads to focus on the urgent problems homeowners search for when they need a plumber.

Within two months, a £3,000 positioning investment generated boiler installation jobs worth over £15,000 in monthly revenue.

That success became the foundation of Amass Leads Ltd and led to working with other businesses across the Trades and services sector.

Why Trades Businesses Choose Us

Most marketing agencies focus on traffic and clicks.

Trades businesses care about something much simpler: booked jobs.

Our work focuses on:

Aligned enquiries
Attracting customers actively looking for solutions.

Filtering time-wasters
Reducing quote collectors and price shoppers.

Trust-first marketing
Building credibility before the enquiry happens.

Long-term growth systems
Strategies that generate opportunities consistently.

My Philosophy

Everything we do at Amass Leads Ltd is built on three principles:

Clarity – Clear messaging attracts the right customers.
Trust – Marketing should build credibility, not manipulation.
Long-term relationships – Sustainable businesses grow through loyalty and referrals.

Beyond Business

Beyond business, I support organisations whose missions align with my values.

•Greenpeace Birmingham- Member
•Wikimedia Foundation– Sponsor
•UNICEF UK– Sponsor

I believe businesses should also contribute positively to the wider world.

Work With Us

If you run a plumbing or trades business and want to attract serious enquiries rather than endless quote requests, we would be happy to explore how we can help.

Get in touch to discuss how the “What Hurts, Sells” approach could work for your business.