Currently working as the Regional Art Department Director at Tec de Monterrey.

Games also belong on places usually reserved for Art and Design. Founder of the Games Lab at the Centro de Cultura Digital of the Secretaría de Cultura in Mexico and DEVHR (International Games Forum).

Expert in games and technology as tools for good, esports, communty events, innovation, hackathons, game jams, pedagogy, simulation, role-playing, ludoliteracy, and geek culture. There was a TEDx Talk about all that.