Chip Leakas

As Social Media Coordinator/Manager I am responsible for: * Planning, establishing, and managing the social media activities of Embrace Home Loans. * Monitoring and evaluating trends in emerging media * Tracking, analyzing, and reporting results • Developing campaigns that incorporate social media techniques to generate visibility for our internal departments and individuals • Outreaching and engaging target audiences through various social mediums to create online conversations and communities about our company, people, products and services. • Coordinating social media campaigns for Embrace Home Loans including, but not limited to, blogs, blogger outreach, social network initiatives, social news participation, keyword optimization, press release optimization, mobile device marketing. • Tracking and monitoring the success of online initiatives ( i.e. impressions, reach and influence), and providing reports for management and executives. •