Chipwich Woodland Witlin, a.k.a., "Chippy" the dog, is the founding Chief Cuteness Officer (CCO) of ShopWell. He is named after the famous Chipwich ice cream sandwich enjoyed on the east coast. Chippy's duties include keeping a vigilant watch over visitors and anyone with treats or a ball. He keeps his combat skills sharp by chasing leaves in the parking lot next to ShopWell and playing with his good buddies at the office. Prior to joining ShopWell, Chippy was a founding team member of IDEO's Entrepreneurship Initiative where he contributed to team building and moral. Chippy also serves as a Service Animal. In his spare time, Chippy enjoys chasing, playing, sleeping, lounging, and napping.