The chiropractic industry has become saturated by website companies and there are now literally dozens of options on the market. These range from scaled down versions of real websites to designs that are stuffed full of gizmos and gadgets. When choosing a chiropractic websites, it's important that you look for an efficient balance between features and functionality. Remember that the goal of a successful website is to generate leads, which means you don't want to distract prospective chiropractic patients with too many features or educational tools. Conversely, you want to provide enough information that you demonstrate expertise and answer important questions about a variety of conditions. Your website should also have a welcoming and personal feeling, similar to how a patient feels when they enter your office. Many chiropractors make the mistake of selecting a website design that's too formal or corporate looking and they offer struggle with conversion rates as a result. Some of the best performing websites feel small and intimate, are easy to navigate, and prominently feature information about the doctors that work in that clinic. When in doubt, always simplify.