Chitpanu 'Chead' Kerdpanich
1984 / Born in BKK, Thailand - as the oldest son in a family of 3 boys.
2002 - 2006 / Earned a degree at high school level from Saint Gabriel’s College, after spent 12 years of life learning & living there. At aged 22, graduated from Assumption University - BBA program with a degree in Advertising Management.
2007 / Joined JEH United - the small creative agency in BKK, as the youngest Project Manager & Strategic/Creative Planner in the company.
2008 / Inspired by His Majesty’s philosophy of a ‘Self-Sufficiency Economy’, Thailand national campaign, the 'Local Wisdom', was introduced to Thai people. From then till now, it lies at the heart of Thailand’s development thinking.
A year after launched, inspired by an inspirational film - the Monster Inc., Sylvania’s ‘Picnic’ commercial created by JEH United won at the prestigious advertising competitions across the globe, including Gold Lion at Cannes Lions International Festival of Creativity, Merit winner at One Show, Silver Award at Clio Awards, and ‘In book’ prize at D&AD.
‘Picnic’ commercial was the 25th most awarded commercial in the world, and JEH United became the 37th most awarded agency in the world 2008 by Gunn Report.
Left JEH United to help grow a newly established digital agency, TWF.
2009 - 2010 / Joined NOBLE Development Public Limited Company as an Online Strategist - responsible for world class golf course & its property, Kirimaya, and 2 new-face properties; TENFACE & MUTHI MAYA.
During the period, TENFACE was featured for the first time on top global online newspapers; 3 times on CNN, 2 times on Guardian, and The Telegraph.
MUTHI MAYA, the sister property of TENFACE, was ranked at No.7 on the list of top ten most romantic resort of the world by Mr&Mrs Smith - reported by Reuters.
2011 / Pursuing a Master Degree - Master of Science in Marketing Management (Expected Merit Award) from University of Surrey, UK.
Interest: People, Places, Books, Traveling, Golfing, Data Mining, and Algorithms.
Quote: It's perfectly possible. But, it's just bloody difficult. / Inception
Be nice to nerds. Chances are you'll end up working for one. / Bill Gates
As long as you know men are like children, you know everything. / Coco Chanel