Chris Hoffmann serves as Senior Director and Chief Marketing Officer at TripleTree, an independent merchant bank focused on mergers and acquisitions, financial restructuring, and principal investing services. He is responsible for TripleTree’s content management, brand positioning and executive programs, and leads the firm’s advisory work in connected health.
In 2005, TripleTree co-founded the Wireless-Life Sciences Alliance (WLSA); a 501c(6) trade organization (www.wirelesslifesciences.org) which works with both the wireless and health industries to enable new business models, new businesses and clinical process improvements in all sectors, including consumer health, fitness, healthcare services, healthcare IT, pharmaceutical and medical devices. In 2009, Chris conceived of an innovation award for members of the WLSA and other innovators in healthcare, and established the TripleTree iAwards for Connected Health. He is an active member of the WLSA Advisory Board, and is formerly a Board Member of the Software Division of the SIIA.
Chris has over 23 years of experience in technology and outsourcing, the last five in healthcare. As a head of research at TripleTree, he has recently collaborated on Connected Health (2014); The Pioneer ACO Program (2013), The Evolving Business Case for Social Media in Healthcare (2012); How Cloud Computing Can Help Fix Healthcare (2010); Wireless and Mobile Health (2009); Collaboration, Communities and the Extended Enterprise (2009). In the past two years, Chris has delivered industry conference presentations at the Mid America Healthcare Venture Forum in December 2012, and the WLSA Convergence Summit in May 2012.
Prior to TripleTree, Chris served as President and Chief Operating Officer at Tier1 Research, and has held executive positions at Gartner, GE Capital Consulting, IBM Global Services, and a consulting firm which he founded. In addition to being a frequent presenter at industry events, he has been quoted in numerous publications on topics ranging from changes in enterprise technology and software to healthcare consumerism in the Wall Street Journal, the New York Times and Investor’s Business Daily.
Chris has a B.B.A. degree in Marketing from the University of Minnesota-Duluth and has completed advanced studies at the University of Minnesota and Michigan State University.