chris griffin

Director in Cheltenham, United Kingdom

chris griffin

Director in Cheltenham, United Kingdom

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Greetings, I’m Chris

A commercial visionary and pioneer of ground-breaking e-commerce solutions with a career pedigree that spans two decades of launching high profile brands into global markets.

As an acknowledged subject matter expert in ecommerce and an ambassador for online retail, an industry disruptor and early adopter of emerging technology having built companies that have delivered hundreds of millions in revenues to retail partners all over the world.

Most recently, as founder and CEO of pioneering technology company, Anatwine, Myself and my teams have revolutionised the fashion retail market, globally. Our trailblazing software was adopted industry-wide as the ‘platform of choice’ for 65 of the top 100 fashion brands and retailers worldwide, and Anatwine was recognised as one of the fastest growing technology companies in Europe. I exited the Anatwine business upon sale to global fashion brand, Zalando, in October 2017.

With a unique blend of digital, operational, and project leadership expertise, supported by a highly accomplished career with FTSE250 clothing brand, Supergroup, having transformed the ecommerce function into a globally renowned world-class platform.

Previously i founded the international entertainment brand, Godskitchen, which became the largest dance music brand in the world during the 1990s.