Chris Walker

Website design refers to the actual look, feel and function of a website. The key is to attract readers to the site and then keep their attention focused long enough to deliver the message and encourage them to purchase the products or services you provide. In order to do this, website design must be clean, easy to navigate, include high quality, eye catching multimedia elements that capture the reader's attention and holds it while delivering your marketing message. And, of course, it must be viewing from a variety of different devices, both stationary and mobile. This is an over-simplified view of website design, but outlines the main concerns that website designers take into account when designing a website.

The second element isn't quite so cut and dry. Website marketing refers to the ability to position a website higher up on a search engine results page. Why is this important? Studies have shown that websites that don't rank at the top or near the top of a search engine results page, even if they are on the front page, have a less than 50% chance of being clicked on by end users. This means that if your website isn't among the top 3-5 websites listed on a search engine results page you are missing potentially millions of sales every single day!

Search engine optimization, or SEO, is the art of creating am online marketing strategy that will get your website to the top of search engine results pages. Quality SEO will use a number of different strategies to make your website more visible to search engines, thus making it more visible to end users. Chris Walker is the Search Engine Optimization Expert that can get you there. Want more information on how Chris can help your website perform better? Click here.