Chris Blaser
vice president and Audience and Circulation in Las Vegas, NV
Chris Blaser is an experienced media professional who serves as the vice president of audience and circulation at the Las Vegas Review-Journal, a role he began in 2016. With the company, Chris Blaser has developed and launched a range of customer engagement and loyalty programs that have had a large impact on the paper, such as increasing customer service performance by 75 percent.
In addition, Mr. Blaser has implemented an enterprise approach that has increased profit opportunities while also improving operational efficiencies across the company. Outside of Las Vegas, he has worked with several other media companies, such as the San Francisco Chronicle and Hearst Texas Newspapers, where he served as the senior vice president of consumer sales.
With the newspapers, Chris Blaser developed a digital sales strategy that capitalized on paid iPad apps and other outlets and which subsequently saw 15,000 print subscription opt-ins. During this time, the publications saw increases in every key performance indicator, such as profit per circulation unit and increased audience retention.