Lacroix Munoz

A musician stays years honing his craft. H-e writes world-class songs and works them in a fashion that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.

The lesson: demonstration tapes are the secret to become a famous musician.

Wait, you say, the test tape was just something, just his means of promoting his skill. It's his ability as a musician that got him the contract and made him famous.

You are right, obviously. H-e might have become just like famous if a record executive saw him face-to-face, or learned about him from a friend, or as a result of a variety of other activities.

Which brings us to the press release. If you need to be taught further about homepage, there are many resources people might investigate.

Somehow, the press release has taken on a magical status since the alpha and omega of promotion. Wanna become rich? Send out a press release. Want to become famous? Press release. Wanna get o-n the cover of Newsweek? News release.

Publicity 'gurus' are springing up all online selling the press release while the answer to all marketing ills. Just knock out a launch, large email it to journalists, relax and await Oprah to call.

It is a cruel joke.

Listed here is the reality: the press release is no longer important to your potential of scoring free press than the demo tape was to the artist friend. Get further on an affiliated web page - Click here: clicky. If he'd no ability, if his songs sounded like trash, the very best recorded demo tape on earth wouldn't get him signed. Ditto for the publicity seeker. Unless you have a tale to tell, your press release is absolutely worthless.

I'm maybe not knocking the pr release -- it's an essential resource. Nonetheless it is simply that: an instrument. It's not the first thing you will need to think about when it comes time to get publicity. In reality, it is among the last. And it is not really essential (I have gotten plenty of advertising with just a pitch letter, a quick e-mail or perhaps a call).

In the event that you worship at the shrine of the press release, it is time to change your priorities. Here, then, are what are MORE impor-tant than the usual news releas