Chris Craft is the author of O.P.E.N. Routine: Four Components to Personal Branding Excellence and the Founder/CVO of Atlanta marketing agency, Nao Media and Consulting. Nao specializes in comprehensive marketing and branding for various industries including sports, music, tv/film and food. His firm's responsibilities include marketing, brand consulting, public relations, website management, web/graphic design, music licensing and social media.
Chris's career in online music marketing began when he held the world's first online producer tournament called "Battle of the Beats" in 1999. The tournament included several young producers who would go on to have careers in the music industry including DJ Kno, Jake One, Wale Oyejide and Recompas.
After graduating from Morehouse/Georgia Tech in 2002, Chris founded and became the CEO of Shaman Work Recordings, an eclectic record label (now social music community). Shaman Work's releases span the genres of hip-hop, soul, electronic, and jazz. Shaman Work has released a deep catalogue of music including albums by John Robinson, Wale Oyejide, Aloe Blacc and DJ Exile of Emanon and CL Smooth. It became the first hip-hop label to have a compilation album exclusively carried by Borders.
In 2007, Chris started an offshoot music label called Aljera Music. The label, focused towards indie rock and dance, released the debut self-titled album from the Atlanta band Judi Chicago. A highlight of the release is Judi Chicago's "Mad Ape" being featured in an Aquafina commercial in Canada.
Chris received a degree in General Science from Morehouse College in 2000 and a degree in Electrical Engineering from Georgia Tech in 2002. He currently lives in Columbus, Ga with his wife Wanda and daughters Naomi and Maria.
Chris's background, knowledge, and experience of several markets lend him to be especiallyadept at engaging clients and customers. With his role at Nao Media & Consulting, he hasdemonstrated an ability to comprehensively brand, market, and humanize the web for his clients. Let Chris's expertise and experience work for you.