My passion is transformation. Transforming things from an old or current status to something better, more functional, more relevant, more human is what gets me up in the morning.

In my current position I am responsible for the Employer Brand of Siemens worldwide helping the company to attract and retain great talent and transforming the employer brand to stay relevant in the digital age. Before I was member of the Management Team and VP for Strategy & Consulting at Conrad Caine (now Possible), a digital agency where I built and run a consulting department to help customers transforming their brands into digital. Prior to Conrad Caine I worked as Head of Digital Marketing for Siemens´ Global Answers Campaign, in a british/swedish Mobile Business start up and as Management Consultant for a Boutique Consultancy.

My educational background includes a diploma in cognitive psychology as well as several management trainings.

I love to spend time with my family, travel, used to play bass in a band, like to ride my motorcycle and do some sports to stay healthy.