Chris Petrovic

A strong, creative leader can shape an organization and ensure its profitability in a challenging and rapidly changing economy. As a digital media veteran with over 15 years of management and industry experience, I have the training and entrepreneurial passion to provide the leadership that is necessary to drive the success of new ventures and growth-oriented businesses.

As GM of Digital Ventures for GameStop and a member of the company's senior management, I was responsible for building on the company’s ongoing efforts to integrate digital into the company’s global multi-channel strategy through strategic partnerships, new product development; strategic investment and M&A. During my tenure at GameStop, digital revenues grew from $100MM in '09 to over $600MM in '12.

Prior to GameStop, I served as VP, Digital Media for Playboy Enterprises (the organization’s first dedicated digital media hire), where I managed multiple online and mobile initiatives, while also guiding new product and digital media business development efforts – both domestically and internationally. My innovative ideas and focused management style resulted in the expansion of Playboy as a lifestyle brand and has spearheaded content creation and distribution initiatives, as well as the deployment of new business models (mostly around advertising) for new and emerging platforms.

I was responsible for doubling the size of Playboy’s international digital brand and distribution footprint, spending a good part of the last 18 months expanding the Playboy brand into over 50 markets on 4 continents, and spearheading other high-impact projects that fueled worldwide visibility and multimillion-dollar revenue growth.

Prior to that, I have held numerous senior level positions across the spectrum of digital organizations, from early stage start ups to a venture capital firm to big media entities.

Specialties:Strategic planning, M&A, operations/P&L, business development, general management, thought leader, industry event speaker.