Christelle Colin
Sunnyvale, California, United States
In short
I have over ten years of experience in B2B marketing, mostly digital marketing, in software and telecom. I have a flair for promising web trends; for instance in 2000, I was a community site manager before the rise of web 2.0. Nowadays, I am experimenting in online education with my own web site. As a former Web Strategist for IBM and Online Marketing Communication Manager for ILOG, I have proven skills to develop on-target digital strategies and bring them to execution. Prior to IBM and ILOG, I worked for AT&T-Unisource and Sprint.
Ready for more?
I am big on SEO and content structure. SEO is the wisest investment to guarantee an efficient online presence. In particular, I get all pumped up to work on keyword research. Keyword research is packed with benefits; it is a fantastic reality check to bring face to face branding and communication with what people truly search for. Combine this with an adequate site and content hierarchy, and it's like opening the windows and doors of the room where you had been singing: people finally hear you. Then, you can confidently amplify your voice with social media and online advertising: everything will resonate in unison to reach your public.
For the last year, ed tech and the overall transformation of education have retained a lot of my attention. More than my attention. Leveraging my past experience of customer training manager and associating it with my digital marketing expertise, I've embarked on online education. I specialize on the creation and curation of visual content, including video storyboarding. With nearly 17,000 views cumulated in less than a year by my videos on Youtube, that's a great start in the niche segment of history decoded for 8-to-18-year-olds and curious minds.
I enjoy working both in English and French (my native language), I live in California, and will inject the same level of energy, creativity and analysis wherever you are.
Your turn
Now that you know about me, tell me about you and your digital projects. I'm all ears.