Christie Hickman

Shopping for toothpaste with housewives, reinventing a Chicago institution, or dreaming up sodas you'll drink 10 years from now. It's all in a day's work.

Connecting brands with consumers in compelling, relevant and creative ways is my passion.

Brand lover. Trend hunter. Consumer voyeur. Market Dissector. Game planner.

20 years of expertise with insight, strategy & innovation.