As a former editor at Canadian newspaper The Globe and Mail, I have experience working on Custom Content to help organizations build brand recognition and thought leadership.

Focusing mostly on business, investing, education and economic issues, I consistently hit page-view targets.

I came up with ideas, assigned a team of writers, created digital multimedia and text assets, designed print pages, tracked PV and engagement through analytics software and worked with the social media team to increase visibility and interaction.

Now freelance.